Facebook Advertising
Facebook Advertising for your Brand or Business in the right way
It seriously annoys them and ruins your brand reputation.
There are 6 (major) problems:
- They target the wrong audience.
- They don’t comply with Facebook's rules.
- They are using old tactics and ignoring advanced options.
- They don’t retarget interested audiences.
- They don’t A/B test their ads.
- They don’t look for KPIs.
BUT WORRY NOT!
Propverge helps you reach the right audience at the right time.
No random targeting. 100% lookout for all important KPIs. Maximum ROI.
This is section 1. If you want to add images or media (on the right side),
then go for the “illustration” that shows the transformation of Facebook ads’
failure to good performance.
Don’t have time to read the juicy part below? Let’s get started


Propverge places your ad strategically.
We choose the most effective ad strategy (including specific ad types and formats) for each ad campaign.

Propverge has a Mobile-First approach
90% of people use Facebook on their mobile phones. We keep this in mind to ensure a smooth user experience.

Propverge proactively tracks analytics and KPIs
We analyse what’s working and what’s not. Our data-driven approach helps us right decision.

Propverge does strategic budget management
No need to waste your money randomly. We develop a “custom-fit” budgeting strategy just according to your needs.





We not only care for you business. We care for the ad consumer as well
We know that!
- Ad consumer’s time is precious
- Their problems need real solutions
- Not everyone on Facebook wants to watch ads
This makes Propverge the right choice for you.
Benefits you will get by choosing Propverge Facebook advertising
We don’t run ads to fulfill the marketing formality. NEVER.
- Drive more sales and generate leads for your business.
- Increase your target audience engagement and build a “LOYAL” audience
- Promote your business to the right people at the right time.
- Spread awareness of your business.
- Bring more traffic.

BUT WAIT!
- Regular ROI (return on investment) reports
- Clear (and easy-to-understand) documentation of conversion
- Detailed reports on the performance of ad creatives, including click-through rates (CTR) and engagement metrics.
- A/B testing KPIs (key performance indicators) results.
- Transparent reports on budget allocation and spending across campaigns.
- Evidence of cost reduction and improved cost per acquisition (CPA) over time.
Still confused about choosing the Propverge for your Facebook ad campaign?
Here’s something that can boost your faith in us.
Types or Formats of Facebook Ads that Propverge runs and manages
We have covered you for almost all types and formats of Facebook ads. Here is the exact categorization of Propverge Facebook ads management;
1- Traditional Ads Formats – This ad format includes these types of Ads
- Image Ads : Also known as ‘static visuals’. Best use for showcasing and highlighting your brand identity, service, or product.
- Video Ads : Also known as ‘static visuals’. Best use for showcasing and highlighting your brand identity, service, or product.
- Carousel Ads : If you have multiple images or videos and want your audience to swipe through, then this type of Ad is the right pick.
- Slideshow Ads : If you want to create a slideshow of different images and collections to showcase, this type is the right choice.
2- Interactive Ad Formats
- Instant Experience (formerly Canvas Ads) : These ads are Full-screen, immersive mobile ads that load quickly and offer an interactive experience.
- Playable Ads : This kind of ad allows users to interact with a game or app demo. So, if you are into app development or gaming, playable Ads are your right choice.
- Poll Ads: These kinds of ads are used to get audience feedback. Want to get feedback for your product or service? Go for poll Ads.
- Slideshow Ads : If you want to create a slideshow of different images and collections to showcase, this type is the right choice.
3- Product Showcase Ads
- Collection Ads : These ads feature a primary image or video along with a grid of product images.
- Dynamic Ads: These ads show different products to different audiences. If you are into e-commerce these Ads are the right choice.
4-Lead Generation and Interaction Ads
- Lead Generation Ads : As the name implies, these ads are crafted to get you more leads.
- Messenger Ads : If you want to send your ads to the user messenger inbox, this is the right type of ad.
- Event Ads : These ads are used to promote events and help you get more registrations.
5- Special Offers and Engagement Ads
- Offer Ads : Do you want to promote discounts or special offers and want instant action? This is the right type of ad for you.
- Post Engagement Ads: Do you want to increase engagement (likes, comments) on your posts? We run post engagement ads for this purpose.
Here is the Propverge Process to Run and Manage Your Facebook Ad
- We discuss your needs and objectives on a discovery call with you.
- We understand your business, target audience, and the type/format of ad you want us to run.
- We conduct competitor analysis, find their weaknesses, and identify their strengths.
- We set your ad campaign and track everything, keeping you updated.
Frequently Asked Questions
Propverge has a decade of extensive experience in Facebook advertising. Over the years, we've
successfully managed campaigns for various businesses. Our team knows Facebook advertising inside
out with all the trends and tools to deliver effective and results-driven campaigns.
Propverge approach to developing a Facebook advertising strategy begins with a thorough
understanding of your business, goals, and target audience.
We conduct market research, analyze competitors, and create detailed audience personas.
Based on this research, we develop a strategy that aligns with your objectives, and then we select the
most effective ad types, formats, and targeting parameters. Our strategies are dynamic and comprise
continuous optimization based on real-time data analysis for maximum campaign success.
Determining the right budget for a Facebook advertising campaign is a crucial step in our strategy
development. We consider factors such as campaign objectives, target audience size, and industry
benchmarks.
Our team collaborates with clients to understand their budgetary constraints and growth goals. Through
careful analysis and historical performance data, we recommend an optimal budget that strikes a
balance between achieving campaign objectives and maximizing return on investment (ROI).
To tackle ad fatigue and ensure fresh content throughout a campaign, we employ a proactive and
iterative approach. We regularly monitor key performance indicators and conduct ongoing A/B testing
to identify high-performing elements. By strategically rotating ad creatives, refreshing visuals, and
testing variations, we prevent audience saturation.
Our goal is to maintain engagement by presenting audiences with new and compelling content and
adapting our strategy based on real-time performance data to sustain interest throughout the
campaign.
You will receive regular and transparent reports on the performance of your Facebook ads. The
reporting frequency is tailored to your preferences and the campaign's tempo. But typically, the report
range is weekly to monthly updates. Our goal is to keep you informed about key metrics, achievements,
and areas for improvement. These reports serve as a foundation for collaborative discussions, allowing
us to provide insights, address any questions you may have, and jointly optimize the campaign for
ongoing success.
We prioritize key performance indicators (KPIs) that align directly with your business objectives and
campaign goals. Commonly emphasized KPIs include click-through rates (CTR), conversion rates, return
on ad spend (ROAS), cost per acquisition (CPA), and overall engagement metrics. We focus on the
specific objectives of your campaign. This ensures that our reporting provides meaningful insights into
the areas that matter most for driving success and delivering a positive return on your advertising
investment.
Reach Out To Us
Whether you’re launching a new project or looking to boost sales, we’re here to help. At Propverge Marketing, we offer smart strategies that turn plans into performance. Our team is always ready to listen, collaborate, and deliver results that matter. Reach out to us today — let’s grow your real estate brand, together.
- 0326 1111325
- contactus@propverge.com
- Monday - Saturday: 10 am - 7 pm
- Plot 162 Sector 40 KDA Scheme 33 Karachi, Pakistan.